Did you know over 40 million calls are made from Google ads every month? This shows how crucial it is to track different types of conversions in Google Ads. We’ll look at how these tools can change your ad strategy and increase your ROI.
Google Ads is key for businesses wanting to find their audience online. By learning about the different types of conversions in Google, you can understand your campaigns better. This helps you make smart choices to improve your ads.
Improving Google ads performance means knowing how to track conversions. There are many types, like website actions, phone calls, and app installs. Each one gives you special insights into how customers act and how well your ads work.
Here at Zen 9 Marketing, we’ll dive into the five main types of conversions in Google ads. You’ll see how each one can help your marketing succeed. By the end, you’ll know how to use these conversions to get better results for your business.
Key Takeaways
- Google Ads offers five main types of conversion actions for tracking
- Conversion tracking is crucial for optimizing ad performance and ROI
- Website actions, phone calls, and app installs are among the key conversion types
- Offline and local conversions provide insights into real-world customer behavior
- Attribution modeling helps determine which ads should receive credit for conversions
- Assigning conversion values can impact bidding strategies and campaign optimization
- Understanding device segmentation aids in analyzing cross-device conversion patterns
Understanding Conversion Tracking in Google Ads
Google Ads conversion tracking is a powerful tool for businesses. It helps you see how well your ads are working. This way, you can make better choices to get more from your ads.
What are Google Ads Conversions
Google Ads conversions are actions people take after seeing your ad. These actions might be buying something, signing up for a newsletter, or downloading an app. Google Ads groups these actions into five main types:
- Website conversions
- Mobile app conversions
- Phone call conversions
- Local action conversions
- Offline conversions
Why Conversion Tracking Matters
Tracking conversions in Google Ads has many benefits. It helps you make your ads better, get more leads, and sell more. Knowing which ads and keywords work best lets you use your budget wisely.
Setting Up Conversion Tracking
Setting up conversion tracking in Google Ads is easy and quick. Here’s how to do it:
- Select the type of event to track
- Set a conversion value
- Choose attribution models
- Install tracking code on your website or app
After setting it up, you’ll see your campaign’s metrics in 24 hours. Make sure tracking is working by checking the Conversions column in your Google Ads account.
| Conversion Type | Setup Method | Tracking Duration |
|---|---|---|
| Website Conversions | Google Tag | 30-90 days |
| App Conversions | SDK Integration | 30 days |
| Phone Call Conversions | Call Forwarding Number | Real-time |
| Offline Conversions | Data Import | Custom |
Using conversion tracking can improve your inbound marketing. It helps you make smart choices to boost your Google Ads results.
Types of Conversions in Google Ads
Google Ads has many conversion categories to help track campaign success. We’ll look at these categories and how they help your marketing.
- Website actions
- Phone calls
- App installs
- Offline conversions
- Local conversions
These categories are split into primary and secondary conversions. Primary conversions are key for making money and growing your business. They show up in your reports and help decide how much to bid. Examples include buying something, filling out a form, or booking a service.
Secondary conversions don’t directly affect bidding but give insights into how users behave. This can include signing up for a newsletter, viewing a page, or watching a video. They’re found in the ‘All conversions’ column, giving a complete view of your campaign’s success.
To improve your Google Ads strategy, it’s key to use both primary and secondary conversions. This way, you can optimize your campaigns better and use Google’s machine learning for smarter targeting and insights.
By tracking all types of conversions, you can make your campaigns better fit your business goals. Whether you’re selling products online or getting leads, Google Ads has categories to measure what’s important to you.
Website Conversion Actions
Website conversions in Google Ads are key to measuring your online marketing success. We’ll look at the different types of website conversion actions. These can boost your e-commerce and lead generation efforts.
Purchase Conversions
E-commerce conversions in Google Ads are vital for online retailers. They track when a customer buys something on your site. By setting up purchase conversion tracking, you can see how well your ads sell products and calculate your return on investment.
Form Submissions
Lead conversions in Google Ads often begin with form submissions. Whether it’s a contact form or a quote request, tracking these actions shows how well your ads attract potential customers. Setting up form submission tracking is easy and gives valuable insights into your lead generation.
Newsletter Signups
Tracking newsletter signups as website conversions in Google Ads helps build your email list. This is especially useful for businesses with longer sales cycles or those focused on content marketing.
Download Actions
Tracking downloads of whitepapers, e-books, or software is a powerful way to measure interest in your products or services. These website conversion actions in Google Ads show how well your content marketing works and identify potential leads.
| Conversion Type | Benefit | Best For |
|---|---|---|
| Purchase Conversions | Direct ROI Measurement | E-commerce Businesses |
| Form Submissions | Lead Generation | Service-based Companies |
| Newsletter Signups | Email List Building | Content Marketers |
| Download Actions | Interest Gauging | B2B Companies |
By using these website conversion actions, you can make your Google Ads campaigns better. This will help improve your overall digital marketing strategy. Always check and adjust your conversion tracking to catch the most valuable actions for your business.
Phone Call Conversions
Phone call conversions are key in Google Ads campaigns. We’ll look at three main types: calls from ads, website call tracking, and mobile click-to-call. Knowing about these can really help your campaign do better.
Calls from Ads
Google Ads call conversions start with calls from ads. These are ads that let customers call your business right away. Google tracks these calls based on a call length you set, making sure only good calls count as conversions.
Website Call Tracking
Website call tracking lets you monitor calls made to your phone numbers. You need to add two code snippets to your site: a global site tag and a phone snippet. The phone snippet changes your number to a Google forwarding number, helping track calls accurately.
Mobile Click-to-Call
Mobile click-to-call is great for smartphone users. It lets people call your business by clicking a phone number on your mobile site. This easy process can really boost mobile campaign success.
| Conversion Type | Tracking Method | Key Benefit |
|---|---|---|
| Calls from Ads | Google forwarding numbers | Direct customer engagement |
| Website Call Tracking | Code snippets on website | Comprehensive call data |
| Mobile Click-to-Call | Click tracking on mobile sites | Improved mobile conversion rates |
Adding phone call tracking to your Google Ads strategy can give you important insights. By using these methods, you can make your ads work better, leading to more conversions and ROI.
Mobile App Conversions
Mobile app conversions are key in Google Ads app conversions. They track actions in mobile apps, giving insights to advertisers. This helps businesses see how well their app ads work and improve their strategies.
Many advertisers focus on app install conversions. This metric shows when users download and install an app after seeing an ad. By watching these conversions, marketers can see if their app ads are working well and make changes to get more installs.
Google Ads also tracks in-app actions like purchases or subscriptions. By tracking these, advertisers learn more about how users behave in their apps. This helps them understand the value of their app users better.
To track mobile app actions well, advertisers must follow specific guidelines. For Android apps, Google Play makes it easy. But iOS apps need extra steps because of privacy changes. No matter the platform, setting up tracking right is key to getting accurate app conversion data. This helps in spending ad money wisely.
Offline Conversion Tracking
Offline conversion tracking in Google Ads connects online ads to real-world sales. It shows how digital campaigns affect in-person sales and store visits.
In-Store Visit Tracking
Store visit conversions show how online ads bring people to stores. Google uses stats to guess store visits from ad clicks. This helps see how local ads work.
Manual Sales Import
For offline deals, uploading sales data is key. You add this data to Google Ads, linking it to ad clicks. Remember, offline conversions Google Ads must be uploaded within 90 days.
CRM Integration
CRM integration makes tracking easier by automating data import. It links your CRM to Google Ads, tracking leads from click to sale. This gives a full view of your customer’s journey, helping improve campaigns.
| Tracking Method | Benefits | Challenges |
|---|---|---|
| Store Visit Conversions | Measure foot traffic from ads | Limited to certain business types |
| Manual Sales Import | Track offline sales accurately | Time-consuming data entry |
| CRM Integration | Automated tracking, comprehensive insights | Initial setup complexity |
Using these tracking methods, businesses get a full view of their ads’ performance. This data helps make better decisions and improve campaign optimization. It leads to better ROI on ad spending.
Cross-Device Conversion Tracking
In today’s world, knowing how customers move between devices is key for good marketing. Cross-device conversions in Google Ads are very important. We’ll see how tracking across devices and understanding attribution can help your marketing.
Understanding Multi-Device Customer Journey
Most people switch devices to get things done. Cross-device conversion tracking in Google Ads is vital. It shows how ads work on different devices and browsers. This helps businesses make their ads more effective.
Attribution Models
Attribution modeling helps figure out which ads lead to sales. Google Ads has different models for this. These models help marketers decide where to spend their ad budget.
Device Segmentation
Device segmentation lets advertisers see how different devices perform. This is important for improving mobile ads and understanding how people use devices. It helps make campaigns more focused and successful.
Tracking across devices has big benefits. Marketers see a 16% boost in sales after using cross-screen insights. As digital marketing changes, knowing how to track across devices is more crucial than ever for dominating in e-commerce.
Setting Up Conversion Values
We know how key conversion value tracking is in Google Ads. It changes the game for measuring and improving your ad campaigns’ real business impact. By giving a dollar value to each conversion, we can see the total business value our ads bring, not just how many conversions we get.
There are two main ways to set up conversion values. You can assign the same value to each conversion or vary the value based on specific transactions. This lets us adjust our approach to fit different industries and business models. For instance, e-commerce sites might use dynamic values for transactions with different prices. On the other hand, service-based businesses might give the same value to all lead form submissions.
Using conversion values has big benefits. They give us a clearer view of total conversion value, help track ROI, and lead to smarter bidding strategies. With accurate conversion values, we can use automated bid strategies like Target ROAS and Maximize conversion value to reach our performance goals. This way of measuring Google ads ROI brings clarity to the true return on ad spend and helps us forecast investment returns more accurately.
Value-based bidding is a powerful tool that uses these conversion values to make better decisions. It helps us focus on high-quality leads and adjust our strategies based on location-specific factors. By valuing high-quality leads more than average ones, we can greatly improve our account performance and ROI. Remember, setting up conversion values correctly is key for accurate measurement and optimization of your Google Ads campaigns.
To learn more about the types of conversions in Google ads, contact Zen 9 Marketing. We can get on a call and have our PPC expert share the best approach to PPC ads in your industry.