Case Study: Helping N.W. Sewer & Drain Get Busy (The Good Kind of Busy!) with a Custom Demand Generation Campaign

The Challenge: Keeping the Phone Ringing with the Right Kind of Jobs

N.W. Sewer & Drain are pros at what they do, but like many businesses, getting a consistent stream of high-quality leads can feel like a constant hustle. It’s not just about getting any call, but connecting with customers who genuinely need their expertise, especially for those more significant projects that really help a business grow. In a busy local market, making sure they stood out and reached people right when they needed help (and even reminding those who’d seen them before) was key.

Our Approach: A Thoughtful Demand Generation Strategy, Made Just for Them

At Zen 9 Marketing, we don’t do cookie-cutter. We cooked up a Demand Generation campaign tailored specifically for N.W. Sewer & Drain, all about guiding interested folks to fill out that contact form. Here’s a peek at our recipe:

• Ads That Click (Literally!): We created a mix of eye-catching video and image ads. Think informative, reassuring, and clear about why N.W. Sewer & Drain is the team to call.
• Finding the Right People at the Right Time: 
• Custom In-Market Audiences: We zeroed in on folks actively looking online for sewer and drain services. No guesswork, just smart targeting.
• Friendly Reminders (Remarketing): For people who’d already visited their site or interacted with them, we sent gentle nudges to keep N.W. Sewer & Drain top-of-mind.

Smart Spending: We managed their $152 budget carefully, making every dollar count to get the best possible results.

The Real Impact: More Than Just Numbers – It’s About Growth and Peace of Mind

This is the part that really gets us excited. The success of this Demand Generation campaign wasn’t just about hitting metrics; it meant real, positive changes for N.W. Sewer & Drain’s day-to-day business.

During our monthly chat, the client shared that they were “very busy and not just with small jobs.” They specifically mentioned they were “working or booked large jobs as well.” Music to our ears!

Here’s what that tells us:

Zen 9 Marketing Thoughts: When Our Clients Succeed, We Succeed

The N.W. Sewer & Drain story is a perfect example of how a thoughtful, personalized Demand Generation campaign can make a real difference. We believe in understanding our clients’ needs, using our expertise to target the right audience with the right message, and then watching their business grow.

It’s not just about marketing; it’s about partnership. We were so pleased to hear N.W. Sewer & Drain was bustling with significant projects, and we’re proud to have played a part in that.

If you’re looking to get the “good kind of busy,” Zen 9 Marketing is here to help make it happen.

Want to learn how we can create results like this for you, too? Contact Zen 9 Marketing today! 

Client Review: What NW Sewer and Drain Thinks About Zen 9 Marketing

We can’t say enough good things about Zen 9 Marketing. Jon, Adam, Bree, and Brad have completely transformed our business. When we first started working with them, we were a little hesitant—especially after learning that SEO was a long-term strategy that might take several months to show results. But once things started to gain traction, it felt like everything changed overnight.

Our visibility skyrocketed, leads came in steadily, and for the first time, we felt like we had a real digital presence. When things began to plateau a bit, the team seamlessly transitioned us into PPC and demand generation ads. That’s when things really took off.

Now, we’re consistently booked out with quality jobs—larger projects that bring real value—not just the smaller tasks that used to fill our calendar. The growth we’ve experienced has been beyond what we ever imagined.

If you’re looking for a team that truly understands how to grow a business through smart digital marketing, Zen 9 Marketing is the way to go. They’ve been game changers for us!