Case Study: Helping CSBS Navigate Economic Headwinds with Strategic Google Ads
We’ve been working with Common Sense Business Solutions for nearly a decade and have overcome numerous challenges throughout that time. In the face of a challenging economic climate in the early to middle parts of 2024, CSBS, a company specializing in a niche product line, found itself struggling to maintain its inbound sales pipeline.
Their Google Ads campaigns, primarily focused on search, were facing difficulties in driving sufficient traffic and conversions. The highly specific nature of their products limited the available keywords, and the high conversion hurdle posed additional challenges.
The Zen 9 Marketing Solution
Zen 9 recognized the need for a multi-faceted approach to address CSBS’s unique situation. Our strategy involved a combination of display, search, and demand generation campaigns, designed to increase brand visibility, drive targeted traffic, and ultimately boost conversions.
Key Strategies Implemented
- Display Campaign:
- Geo-Targeted Display: We launched a display campaign targeting the entire geographic service area to maximize reach.
- Custom In-Market Audiences: By leveraging custom in-market audiences based on top-performing search terms, we ensured highly relevant ad delivery.
- Strategic Inclusions: We employed strategic inclusions to further refine targeting and improve ad relevance.
- Creative Rotation: To maintain campaign freshness and engagement, we regularly rotated new creative assets.
- Search Campaign Optimization:
- Geo-Specific Campaigns: We created multiple geo-specific search campaigns to optimize for local search intent and utilize location-specific landing pages.
- Keyword Expansion: By analyzing the search terms report, we identified new high-performing keywords to expand the campaign’s reach.
- Demand Generation Campaigns:
- Video Demand Gen Campaign: We launched a video demand generation campaign on video networks to increase brand awareness and drive traffic.
- Image Demand Gen Campaign: An image demand generation campaign was implemented across various networks to maximize brand visibility.
- Diverse Creative Formats: To cater to different audience preferences, we utilized multiple video and image creative formats.
The Results We Were Able to Achieve for CSBS
The implementation of these strategies yielded impressive results:
- Display Campaign:
- Reduced cost per click while increasing the number of clicks.
- Optimized device bids to lower costs on mobile devices.
- Search Campaign:
- Increased click-through rate and conversions despite a decrease in clicks and ad spend.
- Demand Generation Campaigns:
- Significantly increased reach in terms of impressions and networks.
- Boosted clicks to ads and the website at a low cost per click.
Quantifiable Results
Here are the results we got when we compared July through December of 2023 to July through December of 2024.
Demand Gen Campaign (July 1 - December 16, 2024 vs. 2023)
- Impressions increased by 59%
- Clicks increased by 334%
- All Conversions increased by 1,750%
- Ad spend increased by just 8%
- Average cost per click decreased by 75%
Demand Gen Campaign (Nov 17 - Dec 16, 2024 vs. 2023)
- Impressions increased by 65%
- Clicks increased by 380%
- All Conversions increased by 550%
- Ad spend increased by just 13%
- Average cost per click decreased by 76%
Why Choose Zen 9 Marketing
Our team of experts combines innovative strategies and cutting-edge technologies to deliver impactful results that fuel growth and success in the dynamic digital landscape. Through a personalized approach, we empower your brand to thrive and make a lasting impact in the online realm. Trust Zen 9 Marketing as your partner in transcending your online marketing experience and unlock the true potential of your brand. Connect with us today and embrace the remarkable power of Zen 9 Marketing.
Proven Track Record
Our results speak for themselves. We’ve helped businesses across industries achieve remarkable growth.
Tailored Strategies
Transparent Reporting
Dedicated Support
Client Impact from Zen 9 Marketing’s Demand Gen Campaigns
CSBS reported a significant increase in sales due to the ads campaign, from roughly 16 in 2023 to 34 in 2024. By effectively navigating the economic challenges and implementing a strategic Google Ads approach, Zen 9 helped CSBS achieve substantial growth and maintain a strong market position.
Want to learn how we can create results like this for you, too? Contact Zen 9 Marketing today! We’ll show you what type of results we could achieve for your business and help you figure out the next steps to get started!
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