Case Study: Amplifying Galanti & Copenhaver's Reach with Custom SEO Content
As a long-term client of Zen 9 Marketing, Galanti & Copenhaver faced a new challenge in 2024. Significant algorithm shifts across major search engines threatened to disrupt their online visibility and organic traffic. To maintain their strong online presence and continue attracting new clients, a proactive and adaptive strategy was crucial.
Zen 9 Marketing needed to devise a plan that would not only align with these algorithm changes but also fast-track growth in an increasingly competitive digital landscape. This meant going beyond basic SEO and developing a content strategy that would solidify their authority, enhance user engagement, and ultimately drive more qualified leads to their website.
The Zen 9 Marketing Solution
Zen 9 Marketing recognized the power of custom SEO content in achieving Galanti & Copenhaver’s goals. We developed a comprehensive content strategy focused on creating high-quality, informative, and keyword-optimized content that would resonate with their target audience, improve search engine rankings, and ultimately drive more qualified leads.
Key Strategies Implemented
- Target Audience Analysis: We conducted in-depth research to understand Galanti & Copenhaver’s target audience, their legal needs, and their online search behavior. This allowed us to tailor content that addressed their specific concerns and interests.
- Keyword Research and Strategy: We performed extensive keyword research to identify relevant search terms with high search volume and low competition. This informed our content creation strategy and ensured we targeted the right keywords to improve organic visibility.
- Content Pillars and Topic Clusters: We developed content pillars around Galanti & Copenhaver’s core practice areas and created topic clusters of related content to provide comprehensive information and establish topical authority.
- High-Quality Content Creation: We crafted a variety of engaging content formats, including:
- Informative blog posts: Addressing common legal questions and providing valuable insights on relevant legal topics.
- In-depth practice area pages: Showcasing the firm’s expertise and experience in specific legal areas.
- Downloadable resources: Offering valuable legal guides and resources to capture leads and nurture relationships.
- On-Page Optimization: We meticulously optimized each piece of content for relevant keywords, including title tags, meta descriptions, headings, and image alt text.
The Results We Were Able to Achieve for Galanti & Copenhaver
The implementation of this custom SEO content strategy yielded impressive results for Galanti & Copenhaver:
- Traffic Sources:
- Organic search remained the dominant traffic source, demonstrating the effectiveness of the SEO content strategy.
- Direct traffic increased, indicating growing brand awareness and recognition.
- Referral traffic also showed improvement, suggesting successful outreach and link-building efforts.
- User Engagement:
- Website sessions increased by an astounding 409.97%, reflecting a significant rise in organic visibility and website traffic.
- Average session duration increased, indicating that users found the content engaging and valuable.
- Conversions increased by 61.54%, demonstrating the effectiveness of the content in driving desired user actions, such as contact form submissions or phone calls.
Quantifiable Results
Here are the results we got when we compared July through December of 2023 to July through December of 2024.
2022-2023 vs. 2024
- Website Sessions: Increased by 409.97%
- Average Session Duration: Increased by 7.59%
- Conversions: Increased by 61.54%
- Organic Search Traffic: Maintained dominance (87.36% to 81.94%)
Why Choose Zen 9 Marketing
Our team of experts combines innovative strategies and cutting-edge technologies to deliver impactful results that fuel growth and success in the dynamic digital landscape. Through a personalized approach, we empower your brand to thrive and make a lasting impact in the online realm. Trust Zen 9 Marketing as your partner in transcending your online marketing experience and unlock the true potential of your brand. Connect with us today and embrace the remarkable power of Zen 9 Marketing.
Proven Track Record
Our results speak for themselves. We’ve helped businesses across industries achieve remarkable growth.
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Client Impact from Zen 9 Marketing’s Content Strategy
By leveraging the power of custom SEO content, Zen 9 helped Galanti & Copenhaver:
- Attract More Qualified Leads: Driving a significant increase in website traffic and conversions.
- Establish Thought Leadership: Positioning the firm as a trusted authority in their legal practice areas.
- Enhance Brand Visibility: Increasing online visibility and brand awareness within their target market.
- Improve Website Engagement: Creating a more engaging and informative website experience for potential clients.
This case study showcases Zen 9 Marketing’s expertise in crafting custom SEO content that delivers measurable results. By understanding the client’s needs and implementing a strategic content strategy, we helped Galanti & Copenhaver achieve their online marketing goals and drive business growth.
Want to learn how we can create results like this for you, too? Contact Zen 9 Marketing today! We’ll show you what type of results we could achieve for your business and help you figure out the next steps to get started!
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