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ROAS vs ROI: Understanding Marketing Metrics from Zen 9 Marketing

ROAS vs ROI: Understanding Marketing Metrics from Zen 9 Marketing

by Bree Parkitny | Sep 24, 2024 | Ads, digital marketing, Website

In the fast-changing world of digital marketing, it’s key to keep up with the right metrics. With so many acronyms and formulas, picking the most important ones can be tough. That’s why we’re here to explain the big difference between ROAS (Return on...
Boost Your Demand Gen Google Ads with Customized Ad Strategies

Boost Your Demand Gen Google Ads with Customized Ad Strategies

by Bree Parkitny | Sep 22, 2024 | Ads, Branding, Content Creation, digital marketing, Inbound Marketing

All business owners know how tough it is to stand out. The digital ad space is crowded, making it hard to grab attention. But, Demand Gen Google Ads offer a solution. They use personalized strategies and new tech to help businesses grow. Demand Gen ads are powerful...
Best SEO Services for Small Businesses

Best SEO Services for Small Businesses

by Bree Parkitny | Sep 20, 2024 | Ads, Branding, Content Marketing, digital marketing, Inbound Marketing, SEO

With how the world is constantly evolving to be increasingly digital, having a robust online presence is essential for small businesses looking to thrive and compete. With more consumers turning to search engines to discover products and services, the need for...
End Boring Ads: Video Marketing – The ONLY Way to Keep Your Audience Engaged

End Boring Ads: Video Marketing – The ONLY Way to Keep Your Audience Engaged

by Adam Parkitny | Sep 18, 2024 | Content Creation, Content Marketing, digital marketing

“The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic.” This quote by Peter Drucker shows how brands must change in video marketing today. It’s not just a choice; it’s a must for brands to...
Are Custom Marketing Materials Worth the Investment?

Are Custom Marketing Materials Worth the Investment?

by Bree Parkitny | Sep 14, 2024 | Branding, Content Marketing, digital marketing, Inbound Marketing, SEO

A study by Deloitte found that 68% of consumers like brands more when they personalize. Also, 69% are more likely to buy from brands that offer personalized experiences. Companies that focus on personalization see a big jump in customer loyalty and sales....
Why Content Marketing Works: Proven Strategies

Why Content Marketing Works: Proven Strategies

by Bree Parkitny | Sep 12, 2024 | Branding, Content Creation, Content Marketing, digital marketing, Inbound Marketing, SEO

In today’s digital world, businesses face a lot of competition. They need to grab their audience’s attention to get results. Content marketing is a key strategy that really works. But, you might be wondering, what makes it so effective, and how can you use...
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